In hindsight, it’s obvious. You take the two things that people love most—big banks and failed marriages and sort of mush them together with a Fleetwood Mac cover. Advertising is actually a pretty easy gig when your subject matter is so wildly popular.
London International - Gold 💂♀️
Before you go getting all woke and politically correct, let me explain. I’m allowed to make fun of Canadians because I’m Canadian. It’s totally okay. Ooh, and Ellen played this spot on her show. Yes, that Ellen!
One Show - Gold Pencil ✏️
D&AD - Wood Pencil ✏️
Cannes - Finalist 🦁
London International - Finalist 💂♀️
Fun fact: If you play this spot in reverse, a guy eats a burger at McDonald’s and his life slowly gets more amazing.
James Bond actors ranked from best to worst.
Daniel Craig
Roger Moore
Sean Connery
Timothy Dalton
George Lazenby
This guy
Pierce Brosnan
Sure, we had eyes on getting a bigger name dead dog like Old Yeller or the adorable dead Labrador from Marley and Me but in the end, procurement won out and we were stuck with this ‘B’ list mutt. Whatever, he was fine.
Remember that movie where Gwyneth Paltrow eats slightly undercooked chicken and becomes patient zero for a deadly pandemic that threatens the survival of the human race? This was my homage. I think it might have been Sliding Doors.
Amarok Project - To demonstrate how much more powerful the Amarok V6 is than its competitors, we built vehicles that illustrated just what you could do with the amount of horsepower they were missing.
Golden Gaytime is an iconic Aussie ice cream treat. Kind of a chocolaty honeycomb type thing. We helped launch it with a product focused social campaign that convinced Aussies do to the thing they were probably going to do anyway—buy it in absolute droves.